"The sun eats snow but the cold keeps it firm." At least, that's how Cole interprets it. Why do frozen things not melt in the sun? Because they're just too dang frozen. And, at least right now, the reactions of others and the yearnings for warm weather gear tell Cole that for most people, this is too dang frozen.

He hasn't yet figured out that one of the main reasons why the moon remains snowy and cold despite the sun is 'magic.'