Cole looks intensely uncomfortable for a moment. He doesn't want to be seen. He wants to help Rita, of course, and for some reason him being unseen makes her uncomfortable. So the best way to fix that would to be seen except for again, Cole really doesn't want that.

There's a pause of a few seconds, before Cole looks down at his feet. "They can see me now," he grumbles. And indeed, people are looking at Cole as they pass by...but they're looking at him a bit confused. He's still wearing his big dumb hat and kind of looks like a homeless person got dressed.